Evolve started as a way for vacation rental owners as a way to manage their second homes. When I came on, they decided to launch a B2C marketplace that leaned into confidence and standards for guests. 

I gave the idea of standards a playful spin by focusing on the aftermath of a trustworthy rental. With Evolve, guests can enjoy a carefree trip with their favorite people. I presented my brand manifestos and sample campaigns to the C-Suite, locked in the voice, and used it to inform new creative while adding flavor to the old B2B brand along the way.

Here are some of the brand components I created in collaboration with Eric Gill (Senior Brand Designer).